Accelerator
We scout for and partner with start-ups and scale-ups to accelerate the testing and implementation of new solutions to current business challenges.
Technology challengers
We want to work with the very best start-ups and scale-ups globally and look for innovators pushing the boundaries of science and technology.
Scalable solutions
We seek solutions ready to test under operational conditions so that they can be implemented at scale following a successful proof of value.
Close collaboration
We assess the potential of new solutions through a structured 12-week proof of value. We work closely with start-ups to co-design and deliver it, and request access to the solution for testing.
Open to investment
We do not require equity in exchange for participating in the accelerator. If a start-up offers a product or service within our investment themes, we may ask for an option to participate in a future investment round, alongside other investors.
How the accelerator works
We scout for innovative solutions for defined business challenges and help our airlines and group companies screen the best ones for their needs.
Once a start-up is selected onto the programme, we begin with in-depth planning to align objectives, scope, milestones and success criteria.
Supported by a senior executive, start-ups meet weekly with their project team to deliver the proof of value. At the end of the 12 weeks, we assess the results together and if successful, discuss opportunities for full implementation.

Showcase how your solution can help from kick-off to delivery in 12 weeks

Work with subject matter experts and gain a deep insight into aviation operations

Develop your understanding of aviation customer needs and preferences

Potential for full implementation following a successful proof of value

Benefit from introductions across our group and the wider industry
Some of the incredible innovators we have worked with
Nisha Basson-Mugnier

How can we help?
We have streamlined our process and no longer have an application form. Simply send us a message with a short summary of what your company does, your website URL and how your solution can help one of our airlines or group companies. We will be in touch if you offer a solution that we’re actively scouting for.
We work closely with our airlines and operating companies to understand their requirements, scout for leading solutions and help them screen for the best fit. Our decision will be based on a number of factors such as fit with our business requirements, solution maturity, ability to implement and scale across our group and future commercial terms.
The accelerator is designed to support the testing and implementation of new technologies and solutions that have the potential to solve key business challenges; as such, we don’t have hard criteria for what we consider a start-up or scale-up. In the past, we have worked with companies from pre-seed to post Series D, but most are between Seed and Series B.
No, our accelerator programme is now ‘always on’ which means we continually have business challenges that we are scouting for. If you have a solution which you believe could help one of our businesses, we would love to hear from you at any time.