Transforming the way we travel

Who we are

We are the innovation team at International Airlines Group (IAG), one of the world’s largest airline groups and home to airlines in the UK, Spain and Ireland. We are on a mission to transform aviation, helping test and scale high-impact emerging technologies across our group.



We fast-track testing and implementation of new technologies through our accelerator. Start-ups work directly with our airlines or group companies on a 12-week proof of value to solve a current business challenge.

What we do

We scout for and partner with leading entrepreneurs to fund, support and scale solutions with the potential to transform the way we do things.


As strategic investors, we provide top innovators with the funding and support they need to thrive, leveraging our group’s network and expertise.

Research & Development

We scan the market for emerging technologies to help our airlines and operating companies create new products, services and business models. 

Our focus areas

Transforming travel

We are looking for new technologies to help us elevate our customer experience and operations, such as digitised services for friction-free travel, new product offerings, automation and data science to optimise revenue and operational planning.

Accelerating sustainability

We are committed to decarbonisation and accelerating change towards a more sustainable industry. We support pioneers developing sustainable aviation fuels, zero emissions flying, carbon removal, electrification and sustainable materials.

Fostering disruption

We want to hear from companies developing solutions to fundamentally improve the way people and cargo move over the next twenty years.

Scaling with world-class travel experts

Why work with us

Established innovation programmes

Our innovation programmes are some of the most established in the industry. We have deep experience introducing and testing start-up solutions, and investing where we see strong strategic alignment.

Leading aviation brands

Our group of leading aviation brands cater to distinct customers and geographies. When partnering with us, start-ups can access commercial opportunities across companies within our portfolio.

Access to industry experts

Our involvement goes beyond supporting proof of values and investment. Start-ups work with our industry experts who will share their knowledge and network to help you go further.

High value business challenges

We work together with our group companies to identify areas where new technologies can have a meaningful impact in improving how we do things.

Track record


Start-up solutions tested



8 years

Experience partnering with start-ups