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Quick Note from...
Wizard
Thanks for dropping by, and we’re looking forward to getting to know you and your business objectives better… so drop us a line and we’ll take it from there.
A Web marketing digital strategist is an Internet expert who will evaluate your site, determine whether it is working and develop a marketing plan to make it happen.
A good marketing plan should incorporate dynamic Web design, sales-driven copy that generates new business, a products and services catalog wit e-commerce section for online sales and marketing, a customer database for tracking and communicating and a business events calendar.
Digital Strategy vs. Online Strategy…
The marketing strategist will evaluate the domain name that you registered to ensure that it’s easy to sell and remember, make recommendation to add more domain names and have them pointed to the primary domain name. They will also check your Web site’s meta-tags. Those are the keywords and phrases that search engines use to register your site with them. Web navigation and link interactivity is included to ensure that site is easy to use and navigate with no broken links.
As of 2007, these two terms tend to be thrown out somewhat interchangeably. However, there is beginning to emerge consensus around the differences between digital strategy and online strategy. Digital strategy is beginning to refer to the strategy a company takes to become a digital company, where digital connotes deeper interactions with their customers, more customized and personalized offerings and interactions, data driven decision making, and an organizational models and processes which are more nimble and reactive to changes in the company’s environment. When digital strategy is the imperative, companies tend to look to well regarded digital companies such as Google, Amazon, and eBay as their inspirational models. In this context, a company may use the term online strategy to be limited to the development of plans to deploy their online assets to maximize business results and digital strategy to be the more transformative step of changing the organization.
Digital strategy
In the fields of strategic management, marketing strategy, and operational strategy, digital strategy is the process of specifying an organization's vision, initiatives and processes in order to deploy their online assets (as of 2007, these include: web sites, mini-sites, mobile sites, digital audio and video content, rich Internet applications, community groups, banner ads, search engine marketing, affiliate programs, etc.) in a manner which maximizes the business benefits they provide to the organization.
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