Help your
start-up fly

Join Hangar 51 to work with one of the world’s largest airline groups and find solutions to real business and customer challenges

Application Deadline
Applications Closed

What is Hangar 51?

About Hangar 51
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Working with IAG

International Airlines Group is one of the world's largest airline groups. We have 541 aircraft flying to 274 destinations and carrying almost 95 million passengers each year. We are the third largest group in Europe and the sixth largest in the world, based on revenue.

Formed in January 2011, IAG is the parent company of Aer Lingus, British Airways, Iberia, Vueling, IAG Cargo and Avios. Building on a strong history of innovation and partnership, we have launched Hangar 51, offering you the opportunity to develop your business and products over an intensive 10 week period.

Hangar 51 has been designed in partnership with L Marks. The ten-week programme will enable you to trial your products at scale and work closely with our senior management team and experts across the Group. We will be looking to test and trial the most promising products and services with airline customers.

The first-class mentorship on offer means successful start-ups will have the chance to learn from seasoned entrepreneurs and subject matter experts, who will be on hand to help at the dedicated office at IAG’s headquarters. Each start-up will have opportunities to pitch for investment from IAG and L Marks.

Aer Lingus
British Airways
IAG Cargo
Iberia
Vueling
Avios

The Mentors

Alex Cruz

Chairman and CEO of British Airways

Alex began his professional career at American Airlines in 1995, spending half his 10 years at the group with its travel technology arm, Sabre, in London, working with a range of European airlines. In 2006, Alex founded Clickair, a Barcelona-based airline, merging it with Vueling in 2009 and becoming Vueling's Chairman and CEO. Vueling was acquired by International Airlines Group (IAG) in 2013, with Alex joining the IAG Management Committee, on which he still sits. In April 2016, Alex was appointed Chairman and CEO of British Airways.

Andrew Crawley

CEO of IAG Cargo

Andrew Crawley was appointed IAG Cargo’s Chief Executive in January 2016. Previous to this he was the Chief Commercial Officer at British Airways and an Executive Board Member of British Airways plc. He oversaw the airline's worldwide commercial activity including marketing, pricing and revenue management, distribution strategy, website, call centres and digital strategy, customer data strategy, the worldwide sales force and the Frequent Flyer Programme. Andrew also held positions as Chairman of British Airways Holidays, Chairman of OpenSkies (British Airways wholly owned French airline subsidiary) and a board member of Avios Group Ltd.

Glenn Morgan

IAG Head of Digital Business Transformation

Glenn is a globally recognised thought leader in the travel, aviation and technology sectors. He is plugged into emerging digital, social and innovation trends. As an experienced business executive, Glenn has worked at the crossroads of technology and business across a range of industries and he is currently Head of Digital Business Transformation at International Airlines Group. In 2012, Glenn was recognised by a panel of industry experts as one of the most influential IT leaders in the UK. He also placed tenth in a travel technology 'Leaders of the pack' top-20 list in Buying Business Travel magazine. To put it into context, Steve Jobs came in first, while Google CEO Larry Page came third.

Robert Boyle

IAG Director of Strategy

Robert became International Airlines Group Director of Strategy in January 2011. He is responsible for the Group's global strategy and for co-ordinating its commercial activities. He is also responsible for Digital Transformation and for the Group's travel reward business Avios. Robert joined British Airways in 1993 and has worked in a variety of roles including Commercial Director, Director of Planning and Director of Strategy and Business Units.

Stephen Scott

IAG Head of Global Innovation

Scottie became International Airlines Group Head of Global Innovation in September 2014. He is responsible for the Group's global innovation programme and achieving its disruptive technology and research and development targets. He was previously Technology Innovation Manager at British Airways. Scottie joined British Airways in 2000 working in the loyalty sector of the business.

Alex Cruz

Chairman and CEO of British Airways

Alex began his professional career at American Airlines in 1995, spending half his 10 years at the group with its travel technology arm, Sabre, in London, working with a range of European airlines. In 2006, Alex founded Clickair, a Barcelona-based airline, merging it with Vueling in 2009 and becoming Vueling's Chairman and CEO. Vueling was acquired by International Airlines Group (IAG) in 2013, with Alex joining the IAG Management Committee, on which he still sits. In April 2016, Alex was appointed Chairman and CEO of British Airways.

Andrew Crawley

CEO of IAG Cargo

Andrew Crawley was appointed IAG Cargo’s Chief Executive in January 2016. Previous to this he was the Chief Commercial Officer at British Airways and an Executive Board Member of British Airways plc. He oversaw the airline's worldwide commercial activity including marketing, pricing and revenue management, distribution strategy, website, call centres and digital strategy, customer data strategy, the worldwide sales force and the Frequent Flyer Programme. Andrew also held positions as Chairman of British Airways Holidays, Chairman of OpenSkies (British Airways wholly owned French airline subsidiary) and a board member of Avios Group Ltd.

Glenn Morgan

IAG Head of Digital Business Transformation

Glenn is a globally recognised thought leader in the travel, aviation and technology sectors. He is plugged into emerging digital, social and innovation trends. As an experienced business executive, Glenn has worked at the crossroads of technology and business across a range of industries and he is currently Head of Digital Business Transformation at International Airlines Group. In 2012, Glenn was recognised by a panel of industry experts as one of the most influential IT leaders in the UK. He also placed tenth in a travel technology 'Leaders of the pack' top-20 list in Buying Business Travel magazine. To put it into context, Steve Jobs came in first, while Google CEO Larry Page came third.

Robert Boyle

IAG Director of Strategy

Robert became International Airlines Group Director of Strategy in January 2011. He is responsible for the Group's global strategy and for co-ordinating its commercial activities. He is also responsible for Digital Transformation and for the Group's travel reward business Avios. Robert joined British Airways in 1993 and has worked in a variety of roles including Commercial Director, Director of Planning and Director of Strategy and Business Units.

Stephen Scott

IAG Head of Global Innovation

Scottie became International Airlines Group Head of Global Innovation in September 2014. He is responsible for the Group's global innovation programme and achieving its disruptive technology and research and development targets. He was previously Technology Innovation Manager at British Airways. Scottie joined British Airways in 2000 working in the loyalty sector of the business.

Key Benefits

Key Benefits for Applicants
Collaboration
Investment Opportunities
Strategy Development

Areas of Interest

Hangar 51 will focus on four areas:

1
Improving Airports

Technologies that can help IAG make the airport experience easier, faster and more enjoyable for the customer by providing them with a wider variety of options. We’re looking for solutions that can make the travelling process seamless from start to finish.

 Watch Video  Watch Video
2
Digitising Business Processes

Large businesses like IAG have thousands of processes that need to be optimised. We’re looking for solutions that can transform internal processes and drive operational efficiency and productivity, but can also help us to improve the customer experience.

 Watch Video  Watch Video
3
Data-Driven Decisions

We’re looking for solutions that can help IAG improve their use of existing data and supplement this with new information to increase customer satisfaction. This may include solutions that involve: dynamic flight pricing, customer loyalty and journey disruption management.

 Watch Video  Watch Video
4
Wildcard

We want to hear from the technologists and entrepreneurs who are transforming customers’ lives to identify how their innovations could apply to the airline industry. Surprise us!

Timeline

6 Nov 2016

Applications Close

6 Dec 2016

Pitch Day

Pitch Day is your start-up's chance to Pitch to our IAG senior leadership and over 100 representatives from the business to win a place on the programme. You'll have the chance to expand on your application and convince the panel that you're right for the programme.

9 Jan 2017

Programme Starts

The 10 week intensive collaboration starts here. Over this time, we’ll set key objectives for what you want to achieve in collaboration with IAG and get mentorship from senior leadership and external experts to help you towards these goals.

14 Mar 2017

Demo Day

Demo Day is where you'll show us what your start-up has achieved over the 10 weeks and present your proposal for future engagement with IAG.

6 Nov 2016

Applications Close

6 Dec 2016

Pitch Day

Pitch Day is your start-up's chance to Pitch to our IAG senior leadership and over 100 representatives from the business to win a place on the programme. You'll have the chance to expand on your application and convince the panel that you're right for the programme.

9 Jan 2017

Programme Starts

The 10 week intensive collaboration starts here. Over this time, we’ll set key objectives for what you want to achieve in collaboration with IAG and get mentorship from senior leadership and external experts to help you towards these goals.

14 Mar 2017

Demo Day

Demo Day is where you'll show us what your start-up has achieved over the 10 weeks and present your proposal for future engagement with IAG.

Investment

Collaboration is central to Hangar 51, and we believe alignment is central to successful collaboration.

Zero equity is taken in exchange for joining Hangar 51. However, where we see a business opportunity together, and we want to work with you over the longer-term, we may offer a financial investment in exchange for a small share of your company.

IAG and L Marks have allocated capital to invest in the start-ups invited to participate in Hangar 51. Prior to joining the programme, terms will be agreed to invest a capped amount of capital in return for a mutually-agreed equity level. We do not take a minimum level of equity as Hangar 51 is open to teams at all stages of business.

We welcome discussions concerning investment throughout the 10 weeks, however we tend to make final decisions about funding towards the end of the programme and our period of collaboration.

If you have other questions about investment, take a look at our FAQs or Get in Touch.

Ready to go?

Application Deadline
Applications Closed

Need more info?

Read our FAQs
Get in Touch
International Airlines Group

International Airlines Group is one of the world's largest airline groups with 541 aircraft flying to 274 destinations and carrying almost 95 million passengers each year. It is the third largest group in Europe and the sixth largest in the world, based on revenue.

Formed in January 2011, IAG is the parent company of Aer Lingus, British Airways, Iberia and Vueling. It is a Spanish registered company with shares traded on the London Stock Exchange and Spanish Stock Exchanges. The corporate head office for IAG is in London, UK.

IAG combines leading airlines in Ireland, the UK and Spain, enabling them to enhance their presence in the aviation market while retaining their individual brands and current operations. The airlines' customers benefit from a larger combined network for both passengers and cargo and a greater ability to invest in new products and services through improved financial robustness.

British Airways and Iberia are members of the oneworld alliance.

L Marks

L Marks is a corporate innovation specialist and early- stage investor. They build bridges between large corporates seeking to innovate more quickly with young companies with disruptive technologies, products and services.

Founded in 2012 by serial entrepreneur Stuart Marks, they run bespoke start-up partnership programmes across industry sectors, supporting rapid innovation and connecting them with the best start-ups.

They work with clients such as John Lewis, EDF Energy and BMW to identify where they believe the challenges are in their businesses and then turn these into opportunities for improvement and innovation. Each programme is tailored to deliver real solutions to the corporate partners and create real opportunities for start-up to test and grow their product with a major partner.